Spring Preview! Part I

June 19, 2012

Choke’s spring 2012 line will launch February 29th!  This is our biggest launch ever, with over 20 new shirts added to our inventory.  In anticipation of the big event, we decided it’s only fair to give our loyal fans a sneak peak.

There is a story behind each Choke shirt.  From the drawing board to the printing press, each shirt is designed and printed by the Choke crew here in Seattle.  We are inspired everyday to create fun and unique designs for our fans to enjoy.  Enjoy this exclusive preview of the Choke spring line.  And don’t forget to pick out your favorite new Choke shirt on February 29th at!

Today we’re featuring “Derby,” designed by Brian.  For this shirt, Brian was inspired by vintage roller skates.  He remembers visiting the roller rink as a kid and sporting fancy new roller blades.  “But nothing beats the old brown skates,” Brian recollects.  “If you skated fast enough, you could make them screech around corners!”

Brian wanted a vintage look for this shirt, but avoided the typical distressed style.  “We achieved an old school style by hand-drawing the skate with simple, bold lines.  The stylized parallel lines offer dimension and shading, while reminding us of images printed in an old newspaper or encyclopedia.  “Derby” is printed in navy blue on pomegranate fine jersey tees, available in women’s sizes.

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